Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
SOC analyst
28%
#80 / 623
View rankingSOC analyst
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Triage, SIEM and the alert playbook.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
The false positive and the one that is ransomware.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
IOCs, correlation and the ticket.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
24x7 shift, handoff and the note to the CISO.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Contain, isolate and not killing the business.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Cut it off in time, and not ignoring the awkward alert.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- alert triage
- SIEM
- SOC playbooks
- IOCs
- contain incidents
- 24x7 shift
- ransomware
- event correlation
Sources for this job· O*NET 15-1212.00· ESCO/ISCO 2529