Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Social integrator
22%
#344 / 623
View rankingSocial integrator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Pathways, reports and case coordination.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Go along in the street, the flat and the missed appointment.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 12% | +2.2 |
Network, resources and fighting for a place.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Group, conflict and the one who walks out.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Family, social services and the note to the judge.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The bond, and the case not falling over.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- social support
- insertion pathways
- mediate conflict
- refer to services
- street work
- social reports
- coordinate cases
- group workshops
Sources for this job· O*NET 21-1093.00· ESCO/ISCO 2635