IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Stockbroker

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Orders, notes and portfolio screens.
Estimate

No public source provides a precise figure. This is our estimate.

18%48%+8.6
Analysis, theses and market notes.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Call, persuade and not over-push.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
Compliance, KYC and recordings.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Desk, hours and execution issues.
Estimate

No public source provides a precise figure. This is our estimate.

16%16%+2.6
Not putting a client into something they do not understand.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%25%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Orders, notes and portfolio screens
  • Analysis, theses and market notes
  • Call, persuade and not over-push
  • Compliance, KYC and recordings
  • Desk, hours and execution issues
  • corredor de bolsa
  • broker
  • agente de bolsa

Sources for this job· O*NET 41-3031.00· ESCO/ISCO 3311

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