Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Store manager
28%
#106 / 623
View rankingStore manager
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 22% | +1.8 |
Monitor sales activities to ensure that customers receive satisfactory service and quality goods.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Assign employees to specific duties.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Instruct staff on how to handle difficult and complicated sales.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Establish credit policies and operating procedures.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 41% | 28% | +11.5 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- sales activities
- employment law
- tobacco brands
- study sales levels of products
- set up pricing strategies
- order supplies
- manage budgets
- maintain relationship with customers
- manage staff
- use different communication channels
Sources for this job· O*NET 41-1011.00· ESCO/ISCO 1420