Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Structural engineer
26%
#204 / 623
View rankingStructural engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Model, combinations and the calculation annex.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Site, rebar and what was not poured that way.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Code, building regs and the sizing note.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Pathology, the crack and shore or not.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
The architect, the deadline and not trimming the depth.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Sign that it stands, and not hiding the assumption.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 26% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- calculate structures
- frame model
- calculation annex
- building regs
- rebar
- structural pathology
- load combinations
- shore
Sources for this job· O*NET 17-2051.00· ESCO/ISCO 2142