Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 703
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Tax lawyer
27%
#131 / 703
View rankingTax lawyer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Assessment, the file and the appeal.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Inspection, the minute and not lying about the fact.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
TEAR, the hearing and the precedent.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Constitutional, the one that will not fly and not selling it.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The client, the saving and not building a dodge.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Fight it, and not signing what will not be swallowed.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- tax appeals
- assessments
- inspection minutes
- TEAR
- precedents
- tax dodges
- the tax office
- facts
Sources for this job· O*NET 23-1011.00· ESCO/ISCO 2611