Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Taxi driver
18%
#570 / 623
View rankingTaxi driver
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Navigate, take payment and log shifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Find the passenger and read the city.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Drive safely in all kinds of traffic.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Care, luggage and passenger languages.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Car maintenance and shifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Licences, radio and zone knowledge.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- drive
- route
- load goods
- Navigate, take payment and log shifts
- Find the passenger and read the city
- Drive safely in all kinds of traffic
- Care, luggage and passenger languages
- Car maintenance and shifts
- Licences, radio and zone knowledge
- taxista
Sources for this job· O*NET 53-3054.00· ESCO/ISCO 8322