Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Tiler
17%
#588 / 623
View rankingTiler
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Layout, levels and ordering tile.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 30% | +4.8 |
Cut, set and grout.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 8% | +1.9 |
Substrates, falls and awkward points.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Site, client and not staining the house.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Quantities, extras and logs.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Not leaving a floor that sounds hollow.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 17% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- build walls
- plaster
- site work
- Layout, levels and ordering tile
- Cut, set and grout
- Substrates, falls and awkward points
- Site, client and not staining the house
- Quantities, extras and logs
- Not leaving a floor that sounds hollow
- solador
Sources for this job· O*NET 47-2044.00· ESCO/ISCO 7122