Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Tour guide
28%
#101 / 623
View rankingTour guide
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Describe tour points of interest to group members, and respond to questions.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 28% | +3.4 |
Provide directions and other pertinent information to visitors.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Greet and register visitors, and issue any required identification badges or safety devices.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Assemble and check the required supplies and equipment prior to departure.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Solicit tour patronage and sell souvenirs.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- sightseeing information
- local geography
- create solutions to problems
- monitor visitor tours
- provide visitor information
- select visitor routes
- collect visitor fees
- speak different languages
- use different communication channels
- maintain customer service
Sources for this job· O*NET 39-7011.00· ESCO/ISCO 5113