Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Tower crane operator
18%
#563 / 623
View rankingTower crane operator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Radius, winds and the day’s log.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Hoist, trolley and the slinger’s call.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 6% | +1.4 |
Erect, climb and the base that is checked.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Two-crane lifts and crossing jibs.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The wind that gets up and stopping in time.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
Sweep nobody, and not pushing the radius.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 18% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- tower-crane lifts
- load charts
- climb the crane
- slinger’s call
- jib wind
- crossing jibs
- crane base
- trolley
Sources for this job· O*NET 53-7021.00· ESCO/ISCO 8343