Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Translator
52%↓
#1 / 623
View rankingTranslator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Follow ethical codes that protect the confidentiality of information.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
| Translate messages simultaneously or consecutively into specified languages, orally or by using hand signs, maintaining message content, context, and style as much as possible. | 14% | 72% | +10.1 |
| Listen to speakers' statements to determine meanings and to prepare translations, using electronic listening systems as necessary. | 11% | 72% | +7.9 |
Identify and resolve conflicts related to the meanings of words, concepts, practices, or behaviors.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
| Check translations of technical terms and terminology to ensure that they are accurate and remain consistent throughout translation revisions. | 8% | 72% | +5.8 |
| Refer to reference materials, such as dictionaries, lexicons, encyclopedias, and computerized terminology banks, as needed to ensure translation accuracy. | 7% | 72% | +5 |
| Compile information on content and context of information to be translated and on intended audience. | 7% | 72% | +5 |
| Adapt translations to students' cognitive and grade levels, collaborating with educational team members as necessary. | 7% | 72% | +5 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 21% | 28% | +5.9 |
| Total | 100% | 52% |
Modelled workweek: 100% · Public evidence: 54% · Estimate: 46% · Confidence: Medium
Skills and activities
- translate texts
- interpret
- proofread translations
- information confidentiality
- spelling
- office software
- grammar
- speak different languages
- master language rules
- develop a translation strategy
Sources for this job· O*NET 27-3091.00· ESCO/ISCO 2643