Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

28%

AI can already do 28% of this job.

#97 / 623

SEM specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Campaigns, keywords and Quality Score. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Landing, tracking and the conversion that misses. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client who wants more clicks for less. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, copy and the ad A/B. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Legal, brands and the claim you cannot make. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
Spend on buyers, and not inflating impressions. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

29%

#55 / 623

Travel agent

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Search flights, hotels, trains and packages. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Quote, compare and issue bookings. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
Serve the client: taste, visas and fears. Estimate No public source provides a precise figure. This is our estimate.	18%	18%	+3.2
Changes, cancellations and incidents on the ground. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Groups, corporates and tailor-made trips. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Suppliers, margins and liability for the booking. Estimate No public source provides a precise figure. This is our estimate.	16%	14%	+2.2
Total	100%		29%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low