Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 683
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
University careers adviser
27%
#181 / 683
View rankingUniversity careers adviser
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Workshop, the CV and the letter.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Appointment, the one who does not know and the one who wants everything.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Placement, the firm and not selling smoke.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Fair, the contact and the one who will not approach.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The dean, insertion and not dressing the rate.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
A plan, and not panic.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- university CVs
- cover letters
- placements
- jobs fairs
- graduate insertion
- careers appointments
- not sell smoke
- workshops
Sources for this job· O*NET 21-1012.00· ESCO/ISCO 2423