Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
University professor
24%
#278 / 623
View rankingUniversity professor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Prep materials, tests and rubrics.EstimateNo public source provides a precise figure. This is our estimate. | 20% | 45% | +9 |
Papers, grants and reviews.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 38% | +6.1 |
Teach and tutor.EstimateNo public source provides a precise figure. This is our estimate. | 20% | 12% | +2.4 |
Supervise theses and examine.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Department meetings and academic admin.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
Actually research and choose the problem.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 24% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- teach class
- mark students
- lesson plans
- teach
- Prep materials, tests and rubrics
- Papers, grants and reviews
- Teach and tutor
- Supervise theses and examine
- Department meetings and academic admin
- Actually research and choose the problem
Sources for this job· O*NET 25-1081.00· ESCO/ISCO 2310