IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Urologist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Read scans, PSA and a first plan.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Clinic, exam and urological endoscopy.
Estimate

No public source provides a precise figure. This is our estimate.

18%12%+2.2
Prostate, stone and bladder surgery.
Estimate

No public source provides a precise figure. This is our estimate.

18%10%+1.8
Explain, consent and oncology follow-up.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, prescriptions and day-case theatre.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
On-call, colic and liability for the act.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%21%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Read scans, PSA and a first plan
  • Clinic, exam and urological endoscopy
  • Prostate, stone and bladder surgery
  • Explain, consent and oncology follow-up
  • On-call, colic and liability for the act
  • urologo
  • urologist

Sources for this job· O*NET 29-1229.00· ESCO/ISCO 2212

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