IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Veterinarian

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Inoculate animals against various diseases, such as rabies or distemper.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Examine animals to detect and determine the nature of diseases or injuries.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Collect body tissue, feces, blood, urine, or other body fluids for examination and analysis.
Estimate

No public source provides a precise figure. This is our estimate.

10%48%+4.8
Treat sick or injured animals by prescribing medication, setting bones, dressing wounds, or performing surgery.
Estimate

No public source provides a precise figure. This is our estimate.

9%12%+1.1
Advise animal owners regarding sanitary measures, feeding, general care, medical conditions, or treatment options.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Direct the overall operations of animal hospitals, clinics, or mobile services to farms.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Provide care to a wide range of animals or specialize in a particular species, such as horses or exotic birds.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Train or supervise workers who handle or care for animals.
Estimate

No public source provides a precise figure. This is our estimate.

6%22%+1.3
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

31%28%+8.7
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • biosecurity related to animals
  • signs of animal illness
  • animal welfare legislation
  • animal production science
  • physiology of animals
  • environmental enrichment for animals
  • fundamental veterinary sciences
  • veterinary clinical sciences
  • anatomy of animals
  • animal behaviour

Sources for this job· O*NET 29-1131.00· ESCO/ISCO 2250

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