Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Victim support worker
23%
#313 / 623
View rankingVictim support worker
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Reception, file and the map of services.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Go with them to give evidence, the doctor and court.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 12% | +2.2 |
Coordinate police, prosecution and services.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Reports, aid and the pathway.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
The crisis, the call and not invading.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Not left alone, and the secrecy of what they tell.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 23% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- receive victims
- accompany to evidence
- coordinate with prosecutors
- victim aid
- crisis
- protection pathway
- court with the victim
- professional secrecy
Sources for this job· O*NET 21-1093.00· ESCO/ISCO 2635