Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Video editor
28%
#96 / 623
View rankingVideo editor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Select and combine the most effective shots of each scene to form a logical and smoothly running story.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Edit films and videotapes to insert music, dialogue, and sound effects, to arrange films into sequences, and to correct errors, using editing equipment.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Set up and operate computer editing systems, electronic titling systems, video switching equipment, and digital video effects units to produce a final product.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Organize and string together raw footage into a continuous whole according to scripts or the instructions of directors and producers.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Review footage sequence by sequence to become familiar with it before assembling it into a final product.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Mark frames where a particular shot or piece of sound is to begin or end.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Verify key numbers and time codes on materials.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Cut shot sequences to different angles at specific points in scenes, making each individual cut as fluid and seamless as possible.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 48% | 28% | +13.4 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- personal directing styles
- film production process
- graphic design
- motion graphics
- ICT software specifications
- multimedia systems
- follow work schedule
- consult with producer
- watch scenes
- put uncut recordings into computer
Sources for this job· O*NET 27-4032.00· ESCO/ISCO 2654