Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Waiter
28%
#86 / 623
View rankingWaiter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Collect payments from customers.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Check with customers to ensure that they are enjoying their meals, and take action to correct any problems.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Remove dishes and glasses from tables or counters, and take them to kitchen for cleaning.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Prepare checks that itemize and total meal costs and sales taxes.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Clean tables or counters after patrons have finished dining.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Take orders from patrons for food or beverages.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Write patrons' food orders on order slips, memorize orders, or enter orders into computers for transmittal to kitchen staff.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Inform customers of daily specials.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 58% | 28% | +16.2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- wine characteristics
- sparkling wines
- select glassware for serving
- comply with food safety and hygiene
- order supplies
- organise wine cellar
- upsell products
- check wine quality
- serve wines
- assist customers
Sources for this job· O*NET 35-3031.00· ESCO/ISCO 5131