IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Welder

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Operate safety equipment and use safe work habits.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Melt and apply solder along adjoining edges of workpieces to solder joints, using soldering irons, gas torches, or electric-ultrasonic equipment.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Weld components in flat, vertical, or overhead positions.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Check grooves, angles, or gap allowances, using micrometers, calipers, and precision measuring instruments.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Determine required equipment and welding methods, applying knowledge of metallurgy, geometry, and welding techniques.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Align and clamp workpieces together, using rules, squares, or hand tools, or position items in fixtures, jigs, or vises.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Select and install torches, torch tips, filler rods, and flux, according to welding chart specifications or types and thicknesses of metals.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Recognize, set up, and operate hand and power tools common to the welding trade, such as shielded metal arc and gas metal arc welding equipment.
Estimate

No public source provides a precise figure. This is our estimate.

4%28%+1.1
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

60%28%+16.8
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • technical drawings
  • hydraulics
  • pipeline coating properties
  • types of pipelines
  • isometric perspective
  • cooperate with colleagues
  • inspect pipelines
  • use welding equipment
  • operate welding equipment
  • clear pipelines

Sources for this job· O*NET 51-4121.00· ESCO/ISCO 7212

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