Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Wildland firefighter
18%
#544 / 623
View rankingWildland firefighter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Logs, map and the day’s attack plan.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Line, hose-lay and the spot fire.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 6% | +1.4 |
Tools, pump and the water that does not arrive.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Night watch, lookout and the flare-up.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Coordinate aircraft and the command post.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Get out whole and leave nobody behind.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 18% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- fight wildfires
- cut line
- lay hose
- night watch
- portable pump
- air assets
- fire-front map
- spot fires
Sources for this job· O*NET 33-2022.00· ESCO/ISCO 5411