IS WORK OVER?

Automation index

How much of a SEO specialist’s job can AI already do?

Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEO specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Estimate

No public source provides a precise figure. This is our estimate.

18%28%+5
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Estimate

No public source provides a precise figure. This is our estimate.

17%48%+8.2
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Estimate

No public source provides a precise figure. This is our estimate.

11%48%+5.3
Monitor industry statistics and follow trends in trade literature.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Public

WMT 2024

See evidence

10%72%+7.2
Measure and assess customer and employee satisfaction.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Total100%39%

Modelled workweek: 100% · Public evidence: 10% · Estimate: 90% · Confidence: Low

Skills and activities

  • online ads campaign techniques
  • web strategy assessment
  • content marketing strategy
  • e-commerce systems
  • company policies
  • perform online data analysis
  • implement marketing strategies
  • creatively use digital technologies
  • manage budgets
  • execute email marketing

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Auto mechanic

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Inspect vehicles for damage and record findings so that necessary repairs can be made.
Estimate

No public source provides a precise figure. This is our estimate.

9%12%+1.1
Follow checklists to ensure all important parts are examined, including belts, hoses, steering systems, spark plugs, brake and fuel systems, wheel bearings, and other potentially troublesome areas.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Estimate costs of vehicle repair.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Review work orders and discuss work with supervisors.
Estimate

No public source provides a precise figure. This is our estimate.

7%22%+1.5
Perform routine and scheduled maintenance services, such as oil changes, lubrications, and tune-ups.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Maintain cleanliness of work area.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Test drive vehicles and test components and systems, using equipment such as infrared engine analyzers, compression gauges, and computerized diagnostic devices.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Test and adjust repaired systems to meet manufacturers' performance specifications.
Estimate

No public source provides a precise figure. This is our estimate.

5%12%+0.6
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

46%28%+12.9
Total100%25%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • automotive diagnostic equipment
  • car controls
  • emission standards
  • vehicle electrical systems
  • types of vehicles
  • principles of mechanical engineering
  • hybrid vehicle architecture
  • teamwork principles
  • components of air conditioning systems
  • mechanics

Sources for this job· O*NET 49-3023.00· ESCO/ISCO 7231

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