Automation index
Can AI do the work of a SEO specialist?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not a prediction about the future of employment.
Task comparison
IS WORK OVER?
SEO specialist
39%
AI or a robot can already do 39% of this job.
#9 / 103
View rankingSEO specialist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 28% | +5 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 48% | +8.2 |
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 48% | +5.3 |
Monitor industry statistics and follow trends in trade literature.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 10% | 72% | +7.2 |
Measure and assess customer and employee satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Measure the effectiveness of marketing, advertising, and communications programs and strategies.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
| Total | 100% | 39% |
Modelled week 100% · Public evidence 10% · Estimate 90% · Confidence: Low
Skills this job uses
- online ads campaign techniques
- web strategy assessment
- content marketing strategy
- e-commerce systems
- company policies
- perform online data analysis
- implement marketing strategies
- creatively use digital technologies
- manage budgets
- execute email marketing
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Auto mechanic
25%
#81 / 103
View rankingAuto mechanic
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Inspect vehicles for damage and record findings so that necessary repairs can be made.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 12% | +1.1 |
Follow checklists to ensure all important parts are examined, including belts, hoses, steering systems, spark plugs, brake and fuel systems, wheel bearings, and other potentially troublesome areas.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Estimate costs of vehicle repair.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 12% | +0.8 |
Review work orders and discuss work with supervisors.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 22% | +1.5 |
Perform routine and scheduled maintenance services, such as oil changes, lubrications, and tune-ups.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Maintain cleanliness of work area.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Test drive vehicles and test components and systems, using equipment such as infrared engine analyzers, compression gauges, and computerized diagnostic devices.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Test and adjust repaired systems to meet manufacturers' performance specifications.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 12% | +0.6 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 46% | 28% | +12.9 |
| Total | 100% | 25% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- automotive diagnostic equipment
- car controls
- emission standards
- vehicle electrical systems
- types of vehicles
- principles of mechanical engineering
- hybrid vehicle architecture
- teamwork principles
- components of air conditioning systems
- mechanics
Sources for this job· O*NET 49-3023.00· ESCO/ISCO 7231