Automation index
Can AI do the work of a SEO specialist?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not a prediction about the future of employment.
Task comparison
IS WORK OVER?
SEO specialist
39%
AI or a robot can already do 39% of this job.
#9 / 103
View rankingSEO specialist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 28% | +5 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 48% | +8.2 |
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 48% | +5.3 |
Monitor industry statistics and follow trends in trade literature.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 10% | 72% | +7.2 |
Measure and assess customer and employee satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Measure the effectiveness of marketing, advertising, and communications programs and strategies.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
| Total | 100% | 39% |
Modelled week 100% · Public evidence 10% · Estimate 90% · Confidence: Low
Skills this job uses
- online ads campaign techniques
- web strategy assessment
- content marketing strategy
- e-commerce systems
- company policies
- perform online data analysis
- implement marketing strategies
- creatively use digital technologies
- manage budgets
- execute email marketing
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Barista
28%
#52 / 103
View rankingBarista
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Prepare or serve hot or cold beverages, such as coffee, espresso drinks, blended coffees, or teas.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 28% | +2.5 |
Receive and process customer payments.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Take customer orders and convey them to other employees for preparation.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Describe menu items to customers, or suggest products that might appeal to them.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Serve prepared foods, such as muffins, biscotti, or bagels.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Prepare or serve menu items, such as sandwiches or salads.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Clean or sanitize work areas, utensils, or equipment.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Clean service or seating areas.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 42% | 28% | +11.8 |
| Total | 100% | 28% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- comply with food safety and hygiene
- educate customers on tea varieties
- maintain relationship with customers
- greet guests
- handle customer complaints
- upsell products
- handover the service area
- set up the coffee area
- maintain customer service
- work in a hospitality team
Sources for this job· O*NET 35-3023.01· ESCO/ISCO 5132