IS WORK OVER?

Automation index

How much of a SEO specialist’s job can AI already do?

Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEO specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Estimate

No public source provides a precise figure. This is our estimate.

18%28%+5
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Estimate

No public source provides a precise figure. This is our estimate.

17%48%+8.2
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Estimate

No public source provides a precise figure. This is our estimate.

11%48%+5.3
Monitor industry statistics and follow trends in trade literature.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Public

WMT 2024

See evidence

10%72%+7.2
Measure and assess customer and employee satisfaction.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Total100%39%

Modelled workweek: 100% · Public evidence: 10% · Estimate: 90% · Confidence: Low

Skills and activities

  • online ads campaign techniques
  • web strategy assessment
  • content marketing strategy
  • e-commerce systems
  • company policies
  • perform online data analysis
  • implement marketing strategies
  • creatively use digital technologies
  • manage budgets
  • execute email marketing

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Cook

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Portion, arrange, and garnish food, and serve food to waiters or patrons.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Inspect and clean food preparation areas, such as equipment, work surfaces, and serving areas, to ensure safe and sanitary food-handling practices.
Estimate

No public source provides a precise figure. This is our estimate.

9%28%+2.5
Turn or stir foods to ensure even cooking.
Estimate

No public source provides a precise figure. This is our estimate.

9%28%+2.5
Season and cook food according to recipes or personal judgment and experience.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Ensure food is stored and cooked at correct temperature by regulating temperature of ovens, broilers, grills, and roasters.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Weigh, measure, and mix ingredients according to recipes or personal judgment, using various kitchen utensils and equipment.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Bake, roast, broil, and steam meats, fish, vegetables, and other foods.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Coordinate and supervise work of kitchen staff.
Estimate

No public source provides a precise figure. This is our estimate.

7%22%+1.5
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

35%28%+9.8
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • cook
  • mise en place
  • dishes
  • bake
  • comply with food safety and hygiene
  • order supplies
  • store raw food materials
  • receive kitchen supplies
  • use food preparation techniques
  • dispose waste

Sources for this job· O*NET 35-2014.00· ESCO/ISCO 5120

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