Automation index
How much of a SEO specialist’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEO specialist
39%
AI can already do 39% of this job.
#9 / 623
View rankingSEO specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 48% | +8.2 |
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 48% | +5.3 |
Monitor industry statistics and follow trends in trade literature.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 10% | 72% | +7.2 |
Measure and assess customer and employee satisfaction.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Measure the effectiveness of marketing, advertising, and communications programs and strategies.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 48% | +2.9 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
| Total | 100% | 39% |
Modelled workweek: 100% · Public evidence: 10% · Estimate: 90% · Confidence: Low
Skills and activities
- online ads campaign techniques
- web strategy assessment
- content marketing strategy
- e-commerce systems
- company policies
- perform online data analysis
- implement marketing strategies
- creatively use digital technologies
- manage budgets
- execute email marketing
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Customer support agent
36%
#15 / 623
View rankingCustomer support agent
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Confer with customers by telephone or in person to provide information about products or services, take or enter orders, cancel accounts, or obtain details of complaints.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
Keep records of customer interactions or transactions, recording details of inquiries, complaints, or comments, as well as actions taken.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 55% | +8.3 |
Complete contract forms, prepare change of address records, or issue service discontinuance orders, using computers.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 55% | +7.2 |
Check to ensure that appropriate changes were made to resolve customers' problems.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Determine charges for services requested, collect deposits or payments, or arrange for billing.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Solicit sales of new or additional services or products.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Resolve customers' service or billing complaints by performing activities such as exchanging merchandise, refunding money, or adjusting bills.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Refer unresolved customer grievances to designated departments for further investigation.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
| Total | 100% | 36% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- customer insight
- characteristics of products
- customer service
- guarantee customer satisfaction
- communicate with customers
- use databases
- answer incoming calls
- keep records of customer interaction
- perform customer management
- collect customer data
Sources for this job· O*NET 43-4051.00· ESCO/ISCO 4222