Automation index
Can AI do the work of a SEO specialist?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not a prediction about the future of employment.
Task comparison
IS WORK OVER?
SEO specialist
39%
AI or a robot can already do 39% of this job.
#9 / 103
View rankingSEO specialist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 28% | +5 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 48% | +8.2 |
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 48% | +5.3 |
Monitor industry statistics and follow trends in trade literature.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 10% | 72% | +7.2 |
Measure and assess customer and employee satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Measure the effectiveness of marketing, advertising, and communications programs and strategies.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
| Total | 100% | 39% |
Modelled week 100% · Public evidence 10% · Estimate 90% · Confidence: Low
Skills this job uses
- online ads campaign techniques
- web strategy assessment
- content marketing strategy
- e-commerce systems
- company policies
- perform online data analysis
- implement marketing strategies
- creatively use digital technologies
- manage budgets
- execute email marketing
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Cybersecurity analyst
32%
#25 / 103
View rankingCybersecurity analyst
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Monitor use of data files and regulate access to safeguard information in computer files.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
Monitor current reports of computer viruses to determine when to update virus protection systems.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 55% | +7.2 |
Encrypt data transmissions and erect firewalls to conceal confidential information as it is being transmitted and to keep out tainted digital transfers.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Modify computer security files to incorporate new software, correct errors, or change individual access status.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Confer with users to discuss issues such as computer data access needs, security violations, and programming changes.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Develop plans to safeguard computer files against accidental or unauthorized modification, destruction, or disclosure and to meet emergency data processing needs.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Perform risk assessments and execute tests of data processing system to ensure functioning of data processing activities and security measures.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Coordinate implementation of computer system plan with establishment personnel and outside vendors.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
| Total | 100% | 32% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- computer forensics
- ICT network security risks
- ICT security standards
- cyber attack counter-measures
- query languages
- information confidentiality
- penetration testing tool
- manage IT security compliances
- gather data for forensic purposes
- provide ICT consulting advice
Sources for this job· O*NET 15-1212.00· ESCO/ISCO 2529