IS WORK OVER?

Automation index

How much of a SEO specialist’s job can AI already do?

Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEO specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Estimate

No public source provides a precise figure. This is our estimate.

18%28%+5
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Estimate

No public source provides a precise figure. This is our estimate.

17%48%+8.2
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Estimate

No public source provides a precise figure. This is our estimate.

11%48%+5.3
Monitor industry statistics and follow trends in trade literature.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Public

WMT 2024

See evidence

10%72%+7.2
Measure and assess customer and employee satisfaction.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Total100%39%

Modelled workweek: 100% · Public evidence: 10% · Estimate: 90% · Confidence: Low

Skills and activities

  • online ads campaign techniques
  • web strategy assessment
  • content marketing strategy
  • e-commerce systems
  • company policies
  • perform online data analysis
  • implement marketing strategies
  • creatively use digital technologies
  • manage budgets
  • execute email marketing

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Event planner

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Consult with customers to determine objectives and requirements for events, such as meetings, conferences, and conventions.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Coordinate services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Confer with staff at a chosen event site to coordinate details.
Estimate

No public source provides a precise figure. This is our estimate.

9%28%+2.5
Direct administrative details, such as financial operations, dissemination of promotional materials, and responses to inquiries.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Monitor event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Evaluate and select providers of services according to customer requirements.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Maintain records of event aspects, including financial details.
Estimate

No public source provides a precise figure. This is our estimate.

6%55%+3.3
Review event bills for accuracy and approve payment.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

30%28%+8.4
Total100%30%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • develop event topics
  • negotiate contracts with event providers
  • coordinate events
  • confer with event staff
  • review event bills
  • inspect event facilities
  • arrange event needs
  • organise event participants' registration
  • direct event administrative details
  • supervise event staff

Sources for this job· O*NET 13-1121.00· ESCO/ISCO 3332

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