Automation index
Can AI do the work of a SEO specialist?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not a prediction about the future of employment.
Task comparison
IS WORK OVER?
SEO specialist
39%
AI or a robot can already do 39% of this job.
#9 / 103
View rankingSEO specialist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 28% | +5 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 48% | +8.2 |
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 48% | +5.3 |
Monitor industry statistics and follow trends in trade literature.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 10% | 72% | +7.2 |
Measure and assess customer and employee satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Measure the effectiveness of marketing, advertising, and communications programs and strategies.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
| Total | 100% | 39% |
Modelled week 100% · Public evidence 10% · Estimate 90% · Confidence: Low
Skills this job uses
- online ads campaign techniques
- web strategy assessment
- content marketing strategy
- e-commerce systems
- company policies
- perform online data analysis
- implement marketing strategies
- creatively use digital technologies
- manage budgets
- execute email marketing
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Insurance agent
33%
#22 / 103
View rankingInsurance agent
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Sell various types of insurance policies to businesses and individuals on behalf of insurance companies, including automobile, fire, life, property, medical and dental insurance, or specialized policies, such as marine, farm/crop, and medical malpractice.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Customize insurance programs to suit individual customers, often covering a variety of risks.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Explain features, advantages, and disadvantages of various policies to promote sale of insurance plans.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 28% | +2.5 |
Perform administrative tasks, such as maintaining records and handling policy renewals.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 55% | +5 |
Select company that offers type of coverage requested by client to underwrite policy.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Calculate premiums and establish payment method.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 48% | +3.8 |
Seek out new clients and develop clientele by networking to find new customers and generate lists of prospective clients.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Call on policyholders to deliver and explain policy, to analyze insurance program and suggest additions or changes, or to change beneficiaries.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 31% | 28% | +8.7 |
| Total | 100% | 34% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- insurance law
- sales promotion techniques
- principles of insurance
- actuarial science
- claims procedures
- types of insurance
- calculate insurance rate
- protect client interests
- analyse insurance needs
- inform on insurance products
Sources for this job· O*NET 41-3021.00· ESCO/ISCO 3321