IS WORK OVER?

Automation index

How much of a SEO specialist’s job can AI already do?

Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEO specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Estimate

No public source provides a precise figure. This is our estimate.

18%28%+5
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Estimate

No public source provides a precise figure. This is our estimate.

17%48%+8.2
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Estimate

No public source provides a precise figure. This is our estimate.

11%48%+5.3
Monitor industry statistics and follow trends in trade literature.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Public

WMT 2024

See evidence

10%72%+7.2
Measure and assess customer and employee satisfaction.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Total100%39%

Modelled workweek: 100% · Public evidence: 10% · Estimate: 90% · Confidence: Low

Skills and activities

  • online ads campaign techniques
  • web strategy assessment
  • content marketing strategy
  • e-commerce systems
  • company policies
  • perform online data analysis
  • implement marketing strategies
  • creatively use digital technologies
  • manage budgets
  • execute email marketing

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Insurance agent

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Sell various types of insurance policies to businesses and individuals on behalf of insurance companies, including automobile, fire, life, property, medical and dental insurance, or specialized policies, such as marine, farm/crop, and medical malpractice.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Customize insurance programs to suit individual customers, often covering a variety of risks.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Explain features, advantages, and disadvantages of various policies to promote sale of insurance plans.
Estimate

No public source provides a precise figure. This is our estimate.

9%28%+2.5
Perform administrative tasks, such as maintaining records and handling policy renewals.
Estimate

No public source provides a precise figure. This is our estimate.

9%55%+5
Select company that offers type of coverage requested by client to underwrite policy.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Calculate premiums and establish payment method.
Estimate

No public source provides a precise figure. This is our estimate.

8%48%+3.8
Seek out new clients and develop clientele by networking to find new customers and generate lists of prospective clients.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Call on policyholders to deliver and explain policy, to analyze insurance program and suggest additions or changes, or to change beneficiaries.
Estimate

No public source provides a precise figure. This is our estimate.

7%48%+3.4
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

31%28%+8.7
Total100%34%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • insurance law
  • sales promotion techniques
  • principles of insurance
  • actuarial science
  • claims procedures
  • types of insurance
  • calculate insurance rate
  • protect client interests
  • analyse insurance needs
  • inform on insurance products

Sources for this job· O*NET 41-3021.00· ESCO/ISCO 3321

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