Automation index
How much of a SEO specialist’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEO specialist
39%
AI can already do 39% of this job.
#9 / 623
View rankingSEO specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 48% | +8.2 |
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 48% | +5.3 |
Monitor industry statistics and follow trends in trade literature.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 10% | 72% | +7.2 |
Measure and assess customer and employee satisfaction.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Measure the effectiveness of marketing, advertising, and communications programs and strategies.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 48% | +2.9 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
| Total | 100% | 39% |
Modelled workweek: 100% · Public evidence: 10% · Estimate: 90% · Confidence: Low
Skills and activities
- online ads campaign techniques
- web strategy assessment
- content marketing strategy
- e-commerce systems
- company policies
- perform online data analysis
- implement marketing strategies
- creatively use digital technologies
- manage budgets
- execute email marketing
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Photographer
28%
#100 / 623
View rankingPhotographer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Adjust apertures, shutter speeds, and camera focus according to a combination of factors, such as lighting, field depth, subject motion, film type, and film speed.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Use traditional or digital cameras, along with a variety of equipment, such as tripods, filters, and flash attachments.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Create artificial light, using flashes and reflectors.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Manipulate and enhance scanned or digital images to create desired effects, using computers and specialized software.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Estimate or measure light levels, distances, and numbers of exposures needed, using measuring devices and formulas.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Transfer photographs to computers for editing, archiving, and electronic transmission.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Perform general office duties, such as scheduling appointments, keeping books, and ordering supplies.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Determine desired images and picture composition, selecting and adjusting subjects, equipment, and lighting to achieve desired effects.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 39% | 28% | +10.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- interview techniques
- photography
- editorial standards
- writing techniques
- spelling
- grammar
- copyright legislation
- participate in editorial meetings
- set up photographic equipment
- study topics
Sources for this job· O*NET 27-4021.00· ESCO/ISCO 3431