Automation index
Can AI do the work of a SEO specialist?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not a prediction about the future of employment.
Task comparison
IS WORK OVER?
SEO specialist
39%
AI or a robot can already do 39% of this job.
#9 / 103
View rankingSEO specialist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 28% | +5 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 48% | +8.2 |
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 48% | +5.3 |
Monitor industry statistics and follow trends in trade literature.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 10% | 72% | +7.2 |
Measure and assess customer and employee satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Measure the effectiveness of marketing, advertising, and communications programs and strategies.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
| Total | 100% | 39% |
Modelled week 100% · Public evidence 10% · Estimate 90% · Confidence: Low
Skills this job uses
- online ads campaign techniques
- web strategy assessment
- content marketing strategy
- e-commerce systems
- company policies
- perform online data analysis
- implement marketing strategies
- creatively use digital technologies
- manage budgets
- execute email marketing
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Real estate agent
27%
#70 / 103
View rankingReal estate agent
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Generate lists of properties that are compatible with buyers' needs and financial resources.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Answer clients' questions regarding construction work, financing, maintenance, repairs, and appraisals.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 12% | +0.7 |
Promote sales of properties through advertisements, open houses, and participation in multiple listing services.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Contact property owners and advertise services to solicit property sales listings.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Display commercial, industrial, agricultural, and residential properties to clients and explain their features.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Coordinate appointments to show homes to prospective buyers.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Contact previous clients for prospecting of referral business.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Act as an intermediary in negotiations between buyers and sellers, generally representing one or the other.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 22% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 56% | 28% | +15.7 |
| Total | 100% | 27% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- customer service
- contract law
- office administration
- real estate market
- mortgage loans
- property law
- maintain relationship with customers
- advise on property value
- identify customer's needs
- inform on renting agreements
Sources for this job· O*NET 41-9022.00· ESCO/ISCO 3334