IS WORK OVER?

Automation index

How much of a SEO specialist’s job can AI already do?

Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEO specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Estimate

No public source provides a precise figure. This is our estimate.

18%28%+5
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Estimate

No public source provides a precise figure. This is our estimate.

17%48%+8.2
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Estimate

No public source provides a precise figure. This is our estimate.

11%48%+5.3
Monitor industry statistics and follow trends in trade literature.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Public

WMT 2024

See evidence

10%72%+7.2
Measure and assess customer and employee satisfaction.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Total100%39%

Modelled workweek: 100% · Public evidence: 10% · Estimate: 90% · Confidence: Low

Skills and activities

  • online ads campaign techniques
  • web strategy assessment
  • content marketing strategy
  • e-commerce systems
  • company policies
  • perform online data analysis
  • implement marketing strategies
  • creatively use digital technologies
  • manage budgets
  • execute email marketing

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Social worker

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Maintain case history records and prepare reports.
Estimate

No public source provides a precise figure. This is our estimate.

15%55%+8.3
Counsel students whose behavior, school progress, or mental or physical impairment indicate a need for assistance, diagnosing students' problems and arranging for needed services.
Estimate

No public source provides a precise figure. This is our estimate.

10%22%+2.2
Counsel individuals, groups, families, or communities regarding issues including mental health, poverty, unemployment, substance abuse, physical abuse, rehabilitation, social adjustment, child care, or medical care.
Estimate

No public source provides a precise figure. This is our estimate.

9%22%+2
Consult with parents, teachers, and other school personnel to determine causes of problems, such as truancy and misbehavior, and to implement solutions.
Estimate

No public source provides a precise figure. This is our estimate.

9%22%+2
Serve as liaisons between students, homes, schools, family services, child guidance clinics, courts, protective services, doctors, and other contacts to help children who face problems, such as disabilities, abuse, or poverty.
Estimate

No public source provides a precise figure. This is our estimate.

9%22%+2
Develop and review service plans in consultation with clients and perform follow-ups assessing the quantity and quality of services provided.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Counsel parents with child rearing problems, interviewing the child and family to determine whether further action is required.
Estimate

No public source provides a precise figure. This is our estimate.

8%22%+1.8
Interview clients individually, in families, or in groups, assessing their situations, capabilities, and problems to determine what services are required to meet their needs.
Estimate

No public source provides a precise figure. This is our estimate.

8%22%+1.8
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

24%28%+6.7
Total100%29%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • social work theory
  • legal requirements in the social sector
  • social sciences
  • adolescent psychological development
  • social justice
  • company policies
  • apply anti-oppressive practices
  • provide social counselling
  • work within communities
  • assess the development of youth

Sources for this job· O*NET 21-1021.00· ESCO/ISCO 2635

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