Automation index
Can AI do the work of a SEO specialist?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
It is not a prediction about the future of employment.
Task comparison
IS WORK OVER?
SEO specialist
39%
AI or a robot can already do 39% of this job.
#9 / 103
View rankingSEO specialist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 28% | +5 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 48% | +8.2 |
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 48% | +5.3 |
Monitor industry statistics and follow trends in trade literature.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 10% | 72% | +7.2 |
Measure and assess customer and employee satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Measure the effectiveness of marketing, advertising, and communications programs and strategies.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
| Total | 100% | 39% |
Modelled week 100% · Public evidence 10% · Estimate 90% · Confidence: Low
Skills this job uses
- online ads campaign techniques
- web strategy assessment
- content marketing strategy
- e-commerce systems
- company policies
- perform online data analysis
- implement marketing strategies
- creatively use digital technologies
- manage budgets
- execute email marketing
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Tax advisor
30%
#36 / 103
View rankingTax advisor
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Compute taxes owed or overpaid, using adding machines or personal computers, and complete entries on forms, following tax form instructions and tax tables.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
Use all appropriate adjustments, deductions, and credits to keep clients' taxes to a minimum.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Prepare or assist in preparing simple to complex tax returns for individuals or small businesses.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Furnish taxpayers with sufficient information and advice to ensure correct tax form completion.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Review financial records, such as income statements and documentation of expenditures to determine forms needed to prepare tax returns.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 55% | +5 |
Interview clients to obtain additional information on taxable income and deductible expenses and allowances.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 22% | +1.8 |
Explain federal and state tax laws to individuals and companies.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Check data input or verify totals on forms prepared by others to detect errors in arithmetic, data entry, or procedures.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 20% | 28% | +5.6 |
| Total | 100% | 30% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- value-added tax law
- tax legislation
- inform on fiscal duties
- advise on tax planning
- inspect tax returns
- prepare tax returns forms
- calculate tax
- research taxation procedures
- interpret financial statements
- prepare financial statements
Sources for this job· O*NET 13-2082.00· ESCO/ISCO 2411