Automation index
How much of a SEO specialist’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEO specialist
39%
AI can already do 39% of this job.
#9 / 623
View rankingSEO specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 48% | +8.2 |
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 48% | +5.3 |
Monitor industry statistics and follow trends in trade literature.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 10% | 72% | +7.2 |
Measure and assess customer and employee satisfaction.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Measure the effectiveness of marketing, advertising, and communications programs and strategies.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 48% | +2.9 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
| Total | 100% | 39% |
Modelled workweek: 100% · Public evidence: 10% · Estimate: 90% · Confidence: Low
Skills and activities
- online ads campaign techniques
- web strategy assessment
- content marketing strategy
- e-commerce systems
- company policies
- perform online data analysis
- implement marketing strategies
- creatively use digital technologies
- manage budgets
- execute email marketing
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Video producer
34%
#22 / 623
View rankingVideo producer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Write and edit news stories from information collected by reporters and other sources.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 55% | +5 |
Research production topics using the internet, video archives, and other informational sources.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 48% | +4.3 |
Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Cut and edit film or tape to integrate component parts into desired sequences.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Perform management activities, such as budgeting, scheduling, planning, and marketing.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 44% | 28% | +12.3 |
| Total | 100% | 34% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- project management principles
- film production process
- accounting techniques
- audiovisual products
- copyright legislation
- work with motion picture editing team
- manage budgets
- consult with production director
- select scripts
- liaise with financiers
Sources for this job· O*NET 27-2012.00· ESCO/ISCO 2654