IS WORK OVER?

Automation index

How much of a Skipper’s job can AI already do?

A course comes earlier. Bringing people and boat whole into harbour do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Skipper

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Course, log and the day’s weather.
Estimate

No public source provides a precise figure. This is our estimate.

16%36%+5.8
Helm, the sea and the harbour manoeuvre.
Estimate

No public source provides a precise figure. This is our estimate.

22%8%+1.8
Crew, the novice and the one who is sick.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Breakdown, sail or engine and calling it in time.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
The client, the charter and not pushing it.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Whole into harbour, and not trusting the plotter alone.
Estimate

No public source provides a precise figure. This is our estimate.

14%10%+1.4
Total100%20%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • courses
  • helm
  • harbour manoeuvre
  • weather
  • charter
  • novices aboard
  • breakdowns at sea
  • the plotter

Sources for this job· O*NET 53-5021.00· ESCO/ISCO 3152

Paid media specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Plan, platforms and the pixel.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Creatives, frequency and audience cuts.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client, going live and the campaign that drifts.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, attribution and the last-click fight.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Brand safety and inventory you cannot touch.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That the pixel fires, and not burning extra CPM.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • media plan
  • pixel
  • frequency
  • brand safety
  • attribution
  • creatives
  • audiences
  • digital inventory

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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