Automation index

How much of a Sociologist’s job can AI already do?

A survey and a table come earlier. Understanding what is actually happening does not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

25%

AI can already do 25% of this job.

#252 / 623

Sociologist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Surveys, tables and a first report. Estimate No public source provides a precise figure. This is our estimate.	18%	48%	+8.6
Design the research and the questions. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Field, interviews and groups. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Public client, ethics and outreach. Estimate No public source provides a precise figure. This is our estimate.	16%	18%	+2.9
Literature, theory and review. Estimate No public source provides a precise figure. This is our estimate.	18%	16%	+2.9
Not selling a chart that does not say that. Estimate No public source provides a precise figure. This is our estimate.	16%	14%	+2.2
Total	100%		25%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

28%

#123 / 623

Paid media specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Plan, platforms and the pixel. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Creatives, frequency and audience cuts. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client, going live and the campaign that drifts. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, attribution and the last-click fight. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Brand safety and inventory you cannot touch. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
That the pixel fires, and not burning extra CPM. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low