IS WORK OVER?

Automation index

How much of a Tactical analyst’s job can AI already do?

A clip comes earlier. The manager using it, and it not being noise, do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Tactical analyst

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Video, tags and the report.
Estimate

No public source provides a precise figure. This is our estimate.

18%48%+8.6
Opponent, patterns and the one who hides.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Preview, the dressing room and not drowning them.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Live, the tablet and the change.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
The manager, the ego and not contradicting in public.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That it is used, and not being noise.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • tag video
  • opponent patterns
  • preview
  • bench tablet
  • tactical reports
  • dressing room
  • changes
  • data noise

Sources for this job· O*NET 27-2022.00· ESCO/ISCO 3422

Paid media specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Plan, platforms and the pixel.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Creatives, frequency and audience cuts.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client, going live and the campaign that drifts.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, attribution and the last-click fight.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Brand safety and inventory you cannot touch.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That the pixel fires, and not burning extra CPM.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • media plan
  • pixel
  • frequency
  • brand safety
  • attribution
  • creatives
  • audiences
  • digital inventory

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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