IS WORK OVER?

Automation index

How much of a Tour guide’s job can AI already do?

Today an AI or a robot can barely cover part of a shift. Pace, the physical space, and dealing with people still are the job.

This percentage does not predict how many people will lose their jobs.

Task comparison

Tour guide

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.
Estimate

No public source provides a precise figure. This is our estimate.

13%28%+3.6
Describe tour points of interest to group members, and respond to questions.
Estimate

No public source provides a precise figure. This is our estimate.

12%28%+3.4
Provide directions and other pertinent information to visitors.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Greet and register visitors, and issue any required identification badges or safety devices.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Assemble and check the required supplies and equipment prior to departure.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations.
Estimate

No public source provides a precise figure. This is our estimate.

9%28%+2.5
Solicit tour patronage and sell souvenirs.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

17%28%+4.8
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • sightseeing information
  • local geography
  • create solutions to problems
  • monitor visitor tours
  • provide visitor information
  • select visitor routes
  • collect visitor fees
  • speak different languages
  • use different communication channels
  • maintain customer service

Sources for this job· O*NET 39-7011.00· ESCO/ISCO 5113

Community manager

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Post and update content on the company's Web site and social media outlets.
Estimate

No public source provides a precise figure. This is our estimate.

17%28%+4.8
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Estimate

No public source provides a precise figure. This is our estimate.

13%28%+3.6
Write press releases or other media communications to promote clients.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Estimate

No public source provides a precise figure. This is our estimate.

7%22%+1.5
Coach client representatives in effective communication with the public or with employees.
Estimate

No public source provides a precise figure. This is our estimate.

6%22%+1.3
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Estimate

No public source provides a precise figure. This is our estimate.

5%55%+2.8
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

18%28%+5
Total100%29%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • online ads campaign techniques
  • web strategy assessment
  • content marketing strategy
  • e-commerce systems
  • company policies
  • perform online data analysis
  • implement marketing strategies
  • creatively use digital technologies
  • manage budgets
  • execute email marketing

Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2431

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