IS WORK OVER?

Automation index

How much of a Tour guide’s job can AI already do?

Today an AI or a robot can barely cover part of a shift. Pace, the physical space, and dealing with people still are the job.

This percentage does not predict how many people will lose their jobs.

Task comparison

Tour guide

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.
Estimate

No public source provides a precise figure. This is our estimate.

13%28%+3.6
Describe tour points of interest to group members, and respond to questions.
Estimate

No public source provides a precise figure. This is our estimate.

12%28%+3.4
Provide directions and other pertinent information to visitors.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Greet and register visitors, and issue any required identification badges or safety devices.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Assemble and check the required supplies and equipment prior to departure.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations.
Estimate

No public source provides a precise figure. This is our estimate.

9%28%+2.5
Solicit tour patronage and sell souvenirs.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

17%28%+4.8
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • sightseeing information
  • local geography
  • create solutions to problems
  • monitor visitor tours
  • provide visitor information
  • select visitor routes
  • collect visitor fees
  • speak different languages
  • use different communication channels
  • maintain customer service

Sources for this job· O*NET 39-7011.00· ESCO/ISCO 5113

Copywriter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Vary language and tone of messages based on product and medium.
Estimate

No public source provides a precise figure. This is our estimate.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source provides a precise figure. This is our estimate.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source provides a precise figure. This is our estimate.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source provides a precise figure. This is our estimate.

2%48%+1
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

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