Automation index
Can AI do the work of a Tour guide?
Today an AI or a robot can barely cover part of a shift. Pace, the physical space, and dealing with people still are the job.
It does not tell you how many jobs will vanish.
Task comparison
IS WORK OVER?
Tour guide
28%
AI or a robot can already do 28% of this job.
#62 / 103
View rankingTour guide
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Describe tour points of interest to group members, and respond to questions.EstimateNo public source pins this saving. It is an estimate of the method. | 12% | 28% | +3.4 |
Provide directions and other pertinent information to visitors.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Greet and register visitors, and issue any required identification badges or safety devices.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Assemble and check the required supplies and equipment prior to departure.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 28% | +2.5 |
Solicit tour patronage and sell souvenirs.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 28% | +4.8 |
| Total | 100% | 28% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- sightseeing information
- local geography
- create solutions to problems
- monitor visitor tours
- provide visitor information
- select visitor routes
- collect visitor fees
- speak different languages
- use different communication channels
- maintain customer service
Sources for this job· O*NET 39-7011.00· ESCO/ISCO 5113
IS WORK OVER?
Marketing manager
31%
#33 / 103
View rankingMarketing manager
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.EstimateNo public source pins this saving. It is an estimate of the method. | 22% | 28% | +6.2 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 28% | +4.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.EstimateNo public source pins this saving. It is an estimate of the method. | 12% | 28% | +3.4 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Consult with product development personnel on product specifications, such as design, color, or packaging.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Compile lists describing product or service offerings.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 48% | +2.9 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 20% | 28% | +5.6 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- channel marketing
- sales strategies
- company policies
- implement marketing strategies
- carry out naming strategies
- perform customers’ needs analysis
- manage staff
- apply social media marketing
- create annual marketing budget
- set brand positioning
Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431