IS WORK OVER?

Automation index

How much of a Travel agent’s job can AI already do?

Finding a flight and a hotel come earlier. Building a trip that holds, and answering when it does not, do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Travel agent

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Search flights, hotels, trains and packages.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Quote, compare and issue bookings.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Serve the client: taste, visas and fears.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
Changes, cancellations and incidents on the ground.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Groups, corporates and tailor-made trips.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Suppliers, margins and liability for the booking.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%29%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • book flights
  • organise trips
  • issue bookings
  • build packages
  • handle cancellations
  • advise on destinations
  • process visas
  • handle travel incidents

Sources for this job· O*NET 41-3041.00· ESCO/ISCO 4221

Marketing manager

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Estimate

No public source provides a precise figure. This is our estimate.

22%28%+6.2
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Estimate

No public source provides a precise figure. This is our estimate.

12%28%+3.4
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Estimate

No public source provides a precise figure. This is our estimate.

7%48%+3.4
Consult with product development personnel on product specifications, such as design, color, or packaging.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Compile lists describing product or service offerings.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

20%28%+5.6
Total100%31%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • channel marketing
  • sales strategies
  • company policies
  • implement marketing strategies
  • carry out naming strategies
  • perform customers’ needs analysis
  • manage staff
  • apply social media marketing
  • create annual marketing budget
  • set brand positioning

Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431

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