Automation index

How much of a Travel agent’s job can AI already do?

Finding a flight and a hotel come earlier. Building a trip that holds, and answering when it does not, do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

29%

AI can already do 29% of this job.

#55 / 623

Travel agent

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Search flights, hotels, trains and packages. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Quote, compare and issue bookings. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
Serve the client: taste, visas and fears. Estimate No public source provides a precise figure. This is our estimate.	18%	18%	+3.2
Changes, cancellations and incidents on the ground. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Groups, corporates and tailor-made trips. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Suppliers, margins and liability for the booking. Estimate No public source provides a precise figure. This is our estimate.	16%	14%	+2.2
Total	100%		29%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

28%

#123 / 623

Paid media specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Plan, platforms and the pixel. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Creatives, frequency and audience cuts. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client, going live and the campaign that drifts. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, attribution and the last-click fight. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Brand safety and inventory you cannot touch. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
That the pixel fires, and not burning extra CPM. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low