IS WORK OVER?

Automation index

How much of a Travel agent’s job can AI already do?

Finding a flight and a hotel come earlier. Building a trip that holds, and answering when it does not, do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Travel agent

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Search flights, hotels, trains and packages.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Quote, compare and issue bookings.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Serve the client: taste, visas and fears.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
Changes, cancellations and incidents on the ground.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Groups, corporates and tailor-made trips.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Suppliers, margins and liability for the booking.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%29%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • book flights
  • organise trips
  • issue bookings
  • build packages
  • handle cancellations
  • advise on destinations
  • process visas
  • handle travel incidents

Sources for this job· O*NET 41-3041.00· ESCO/ISCO 4221

SEO specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Estimate

No public source provides a precise figure. This is our estimate.

18%28%+5
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Estimate

No public source provides a precise figure. This is our estimate.

17%48%+8.2
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Estimate

No public source provides a precise figure. This is our estimate.

11%48%+5.3
Monitor industry statistics and follow trends in trade literature.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Public

WMT 2024

See evidence

10%72%+7.2
Measure and assess customer and employee satisfaction.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Total100%39%

Modelled workweek: 100% · Public evidence: 10% · Estimate: 90% · Confidence: Low

Skills and activities

  • online ads campaign techniques
  • web strategy assessment
  • content marketing strategy
  • e-commerce systems
  • company policies
  • perform online data analysis
  • implement marketing strategies
  • creatively use digital technologies
  • manage budgets
  • execute email marketing

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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