IS WORK OVER?

Automation index

How much of a Video producer’s job can AI already do?

Today an AI can already spin variants and assemble a first cut. Deciding what works, what ships, and why, is still direction.

This percentage does not predict how many people will lose their jobs.

Task comparison

Video producer

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Write and edit news stories from information collected by reporters and other sources.
Estimate

No public source provides a precise figure. This is our estimate.

9%55%+5
Research production topics using the internet, video archives, and other informational sources.
Estimate

No public source provides a precise figure. This is our estimate.

9%48%+4.3
Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Cut and edit film or tape to integrate component parts into desired sequences.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Perform management activities, such as budgeting, scheduling, planning, and marketing.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.
Estimate

No public source provides a precise figure. This is our estimate.

5%55%+2.8
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

44%28%+12.3
Total100%34%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • project management principles
  • film production process
  • accounting techniques
  • audiovisual products
  • copyright legislation
  • work with motion picture editing team
  • manage budgets
  • consult with production director
  • select scripts
  • liaise with financiers

Sources for this job· O*NET 27-2012.00· ESCO/ISCO 2654

PR specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Post and update content on the company's Web site and social media outlets.
Estimate

No public source provides a precise figure. This is our estimate.

17%28%+4.8
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Estimate

No public source provides a precise figure. This is our estimate.

13%28%+3.6
Write press releases or other media communications to promote clients.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Estimate

No public source provides a precise figure. This is our estimate.

7%22%+1.5
Coach client representatives in effective communication with the public or with employees.
Estimate

No public source provides a precise figure. This is our estimate.

6%22%+1.3
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Estimate

No public source provides a precise figure. This is our estimate.

5%55%+2.8
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

18%28%+5
Total100%29%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • keywords in digital content
  • web analytics
  • pricing strategies
  • corporate social responsibility
  • market research
  • brand marketing techniques
  • content marketing strategy
  • online moderation techniques
  • marketing mix
  • authoring software

Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432

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