Automation index
Can AI do a Brand manager’s job?
Looks after positioning, campaigns and consistency for a brand.
It also does not predict how many people will lose their jobs.
IS WORK OVER?
Brand manager
31%
AI or a robot can already do 31% of this job.
#56 / 182
isworkover.com
Where the week goes
Score = Σ (weight × saving). Weights are our frequency estimate, not an O*NET time %. Saving is separate evidence or estimate.
Task weights are our estimate from O*NET frequency (FT). O*NET does not publish share of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
EstimateNo public source pins this saving. It is an estimate from the method. |
22% | 28% | +6.2 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
EstimateNo public source pins this saving. It is an estimate from the method. |
16% | 28% | +4.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
EstimateNo public source pins this saving. It is an estimate from the method. |
12% | 28% | +3.4 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
EstimateNo public source pins this saving. It is an estimate from the method. |
7% | 48% | +3.4 |
Consult with product development personnel on product specifications, such as design, color, or packaging.
EstimateNo public source pins this saving. It is an estimate from the method. |
6% | 28% | +1.7 |
Compile lists describing product or service offerings.
EstimateNo public source pins this saving. It is an estimate from the method. |
6% | 28% | +1.7 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
EstimateNo public source pins this saving. It is an estimate from the method. |
6% | 48% | +2.9 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.
EstimateNo public source pins this saving. It is an estimate from the method. |
5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).
EstimateNo public source pins this saving. It is an estimate from the method. |
20% | 28% | +5.6 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Occupation sources · O*NET 11-2021.00 · ESCO/ISCO 2431