Automation index

Can AI do a Copywriter’s job?

O*NET 27-3043.00 (Writers and Authors). Tasks and weights from O*NET 30.3 core tasks. ESCO/ISCO 2641 (Writer, technical).

The percentage is about the occupation, not your role or your contract.

IS WORK OVER?

Copywriter

26%

AI or a robot can already do 26% of this job.

#56 / 85

isworkover.com

The headline number is Σ (share × time saved). It is calculated, not typed.

Task	Share	AI	Adds
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information. Estimate No public source pins this saving. It is an estimate from the method.	18%	22%	+4
Vary language and tone of messages based on product and medium. Estimate No public source pins this saving. It is an estimate from the method.	18%	28%	+5
Present drafts and ideas to clients. Estimate No public source pins this saving. It is an estimate from the method.	17%	22%	+3.7
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy. Estimate No public source pins this saving. It is an estimate from the method.	17%	28%	+4.8
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products. Estimate No public source pins this saving. It is an estimate from the method.	15%	28%	+4.2
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material. Estimate No public source pins this saving. It is an estimate from the method.	15%	28%	+4.2
Total	100%		26%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low