Automation index
Can AI do a Copywriter’s job?
Today an AI can already do 71% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
It does not tell you how many jobs will vanish.
IS WORK OVER?
Copywriter
71%
AI or a robot can already do 71% of this job.
#2 / 83
isworkover.com
Tasks and time saved
Ad and landing drafts
80%40% of the week
Variants and tone shifts
75%25% of the week
Brief and brand judgment
40%35% of the week
Estimate · first measured 25 Aug 2026. · Coverage 58%